When it comes to copywriting, here are my goals:
I make difficult topics easy to understand. 
I write to motivate. Educate. Inform. And enlighten.
I do it in print. For video. For live business meetings. And of course, on the Internet.

Let's talk variety...
That's why I freelance.
I have been offered countless staff position over the past 35 years and turned them all down.
Why? Because variety keeps me fresh: 
One day, I'm writing a script for an interactive training program.
The next, a print ad for a cable TV company.
Next week, it might be creating billboards for a real estate firm or writing a TV commercial for a start-up company.
These samples are some of my favorites (but only represent a small fraction of the work I've produced over the past 35 years).

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P.O. BOX 13567, PALM DESERT, CA 92211  |  +1.760 777.1277  |  Scott@ScottHeidbrink.com